PRIVACY POLICY
Last updated: October, 2025
Primo Spirits LLC (“we,” “us,” or “our”) operates this website, including all related content, features, products, and services, to provide you (“the customer”) with a secure and curated shopping experience (the “Services”).
Our website is hosted by Squarespace.
All merchandise purchases made through this website are processed and fulfilled by Printful, and all tequila orders are processed through For Tequila Lovers, which operates on the Shopify platform and fulfills orders through licensed U.S. retailers.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our website, or otherwise communicate with us.
By using this site, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein.
1. PERSONAL INFORMATION WE COLLECT
We collect personal information that identifies or could reasonably be linked to you. This does not include anonymized or aggregated data.
We may collect or process the following categories of personal information:
Contact details: name, billing and shipping address, phone number, and email address.
Order and transaction information: products viewed, added to cart, purchased, returned, exchanged, or canceled.
Payment information: payment method, transaction confirmation, and related billing details (handled securely by Shopify, Printful, or Squarespace Payments).
Account information (if applicable): username, password, and saved preferences.
Device and usage data: IP address, browser type, device identifiers, pages visited, and time spent on our site.
Communications: any messages or inquiries you send to us (e.g., customer support or contact forms).
2. HOW WE COLLECT INFORMATION
We collect personal information from the following sources:
Directly from you, when you make a purchase, contact us, or subscribe to updates.
Automatically, when you browse our site (e.g., cookies, analytics tools).
From service providers, including Squarespace, Printful, and For Tequila Lovers (via Shopify), which process data on our behalf.
From analytics and marketing tools that help us improve our Services.
3. HOW WE USE YOUR INFORMATION
We may use your personal information for the following purposes:
To provide and improve our Services: process orders, manage payments, fulfill shipments, facilitate returns, and personalize your experience.
To communicate with you: provide order updates, respond to inquiries, and send customer service messages.
To market our products: send promotional messages (only if you have opted in) and improve our advertising effectiveness.
To ensure security: detect, prevent, or investigate fraud, unauthorized access, or other harmful activities.
To comply with the law: meet legal, tax, or regulatory obligations and respond to valid legal requests.
4. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with third parties in the following ways:
With Squarespace, which hosts our website and may collect technical and usage data to provide and secure the platform.
With Printful, which fulfills and ships all merchandise orders. Printful receives your name, address, and order details solely for fulfillment purposes.
With For Tequila Lovers, which processes and fulfills all tequila orders through licensed retailers via the Shopify platform. Payment and order data entered on For Tequila Lovers are governed by their own privacy policy.
With service providers, such as payment processors, shipping companies, and analytics or marketing tools that help us operate our Services.
With affiliates or business partners, when necessary to complete transactions or provide joint promotions.
When required by law, to comply with legal requests, court orders, or regulatory obligations.
We do not sell or rent your personal data.
5. THIRD-PARTY PLATFORMS
Our website integrates with external services, including:
Squarespace (hosting and website management)
Printful (merchandise fulfillment and returns)
For Tequila Lovers / Shopify (tequila order processing and fulfillment)
Each service provider maintains its own Privacy Policy governing how they collect and process your data. We encourage you to review them:
We are not responsible for the privacy practices of these third-party services.
6. CHILDREN’S PRIVACY
Our Services are intended only for adults 21 years of age or older.
We do not knowingly collect personal data from minors.
If we learn that a minor has provided personal information, we will promptly delete it.
If you believe a minor has submitted information, please contact us at contact@tequilaprimo.com.
7. SECURITY AND DATA RETENTION
We use appropriate administrative, technical, and physical safeguards to protect your personal information.
While no system is completely secure, we take reasonable steps to reduce the risk of unauthorized access or misuse.
We retain your information only as long as necessary to:
Fulfill orders and transactions
Comply with legal obligations
Resolve disputes and enforce agreements
8. YOUR RIGHTS AND CHOICES
Depending on your location, you may have the right to:
Access, correct, or delete your personal data
Request a copy of your data (data portability)
Opt out of marketing communications
Withdraw consent for processing
Object to or restrict certain types of data use
To exercise your rights, please contact us at contact@tequilaprimo.com.
We may request verification of your identity before processing such requests.
9. INTERNATIONAL DATA TRANSFERS
If you access our website from outside the United States, please note that your information may be transferred to, processed, and stored in the U.S. or other countries with different data protection standards.
We rely on lawful transfer mechanisms such as Standard Contractual Clauses where applicable.
10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our operations or legal requirements.
When updated, we will revise the “Last Updated” date above.
Continued use of our website after updates signifies your acceptance of the revised Policy.
11. CONTACT
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
📧 contact@tequilaprimo.com